The first collection of cars will be a series of 1:24 Limousines Trumped-out in design and including a voice enhancement feature never before done on a 1:24 scale die-cast vehicle. When the back door of the Limo is opened, 1 of 5 Trumpisms, spoken by Donald Trump himself, will be heard. “Whealin’ and Dealin’—that’s the name of my game” and “Look at the Crowd—is it me, or is it my limousine” are just a couple of the phrases included. A line of uniquely designed 1:64 scale Limousines will also be available in the first wave of products.
Donald J. Trump says, “My new die-cast collection is the first of a series of concepts for this category to hit the market and we are excited to be partnered with such a talented team at Maisto.” The collection will launch nationally in Holiday 2006.
Current initiatives for the Donald Trump brand are expansion of apparel and accessory categories currently available at Macy’s, gourmet foods and beverages, a home collection and international expansion in 2007.
The Trump Organization encompasses real estate development and licensing globally, sales and marketing, property management, golf course development, gaming, entertainment, and global product licensing and brand development. Donald J. Trump is the Chairman and President of The Trump Organization, a privately held company in New York.
The Maisto brand name was registered in 1990 by May Cheong, a vertically integrated manufacturer based in Hong Kong. The company has been manufacturing die cast for over 30 years, have over 10,000 employees worldwide and manufacturing facilities covering over 5,000,000 square feet.