Maisto International has announced a new line of die-cast
vehicles based on the newest installment in Electronic Arts massively
successful Need for Speed franchise.
The Need for Speed™ Undercover Die-Cast
Collection will be on shelf to coincide with the game’s release on November 18,
2008 in the US and November 21, 2008 in Europe.
The Need for Speed
Die-Cast Collection will be available in 1:64, 1:24, and 1:18 scales. The brand
from Maisto is set to offer over 20 different vehicles and designs, all of
which have been replicated to follow the design cues of vehicles in the video
game. Additionally, each vehicle package will have a special code that, when
used with a video game, will unlock special in-game vehicle designs. The codes
will work with Xbox 360® video game and entertainment systems, PLAYSTATION®3
computer entertainment systems, and PCs.
“Maisto is thrilled to be partnering with Electronic Arts,
the most innovative video game maker in the world. The Need for Speed brand encompasses many of the facets that we look to
achieve with our own car selections and designs, and we expect this combination
of two industry powerhouses will be a force for years to come,” said Rick
Berman, Director of International Licensing/Marketing/Design for Maisto.
”We are excited to work with an organization that shares our
passion for cars,” said Tabitha Hayes, Director of Marketing at Black Box,
developer of Need for Speed. “The Need for Speed experience extends beyond
the gaming system. This relationship
taps into our expertise and knowledge to create die-cast vehicles reflective of
contemporary car culture.”
Need for Speed
Undercover takes players back to the franchise’s roots and re-introduces
break-neck cop chases and spectacular highway battles. Players discover a world
of high-stakes and high-speed action in some of the world’s hottest cars. The
all-new Heroic Driving Engine propels the action forward as players experience
the dramatic story through spectacular Hollywood-style live-action in-game
movies.
Need for Speed Undercover is being developed by Black Box in Vancouver, B.C. and is slated to ship this November. It will be available for Xbox 360™ video game and entertainment system, PLAYSTATION®3 computer entertainment system, and Wii™ as well as the PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation® Portable) handheld entertainment system, PC and mobile. More information can be found at www.needforspeed.com.
About Maisto
The Maisto brand name was registered in 1990 by May Cheong,
a vertically integrated manufacturer based in Hong Kong. The company has been
manufacturing die cast for over 30 years, have over 11,000 employees worldwide
and manufacturing facilities covering over 2,000,000 square feet.
About
Electronic Arts Electronic Arts, EA, EA SPORTS, EA SPORTS Freestyle, POGO and Need for
Speed are trademarks or registered trademarks of Electronic Arts Inc. in the
U.S. and/or other countries.
“PlayStation”, “PLAYSTATION” and “PSP” are registered trademarks of Sony
Computer Entertainment Inc. Microsoft,
Xbox and Xbox 360 are trademarks of the Microsoft group of companies and are
used by license by Microsoft. Wii and
Nintendo DS are trademarks of Nintendo.
All other trademarks are the property of their respective owners.
Electronic
Arts Inc. (EA), headquartered in Redwood City, California, is the world's
leading interactive entertainment software company. Founded in 1982, the
Company develops, publishes, and distributes interactive software worldwide for
video game systems, personal computers, cellular handsets and the Internet.
Electronic Arts markets its
products under four brand names: EA SPORTSTM, EATM, EA
SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than one
million copies. EA's homepage and online game site is
www.ea.com. More information about EA's products and
full text of press releases can be found on the Internet at
http://info.ea.com.