Maisto International, a worldwide leader in vehicle replicas in the toy and hobby industries, announced the initial shipments of ROCK CRAWLER, the latest title from their Maisto Tech line of radio controlled toys.

Rock Crawler features a sleek off-road body sitting on top of a massive chassis with enormous, rugged deep tread off road tires. Articulated front and rear axles keep the tires in contact with all sorts of rough terrain, even while climbing seemingly impossible assents. The coil springs at each wheel assist in the shock absorption. The vehicle is powered by three different motors and also features tri-channel support, so three vehicles can be operated in the same area at the same time.

“This title is going to be a major breakthrough for us in the Radio Control category,” said Rick Berman, Director of International Licensing/Marketing/Design for Maisto International. “Our plan was to take a hobby-grade play pattern and make it for the masses. We were excited to see the prototype. We were thrilled with the functionality in the pre-production stage. And the final outcome is absolutely awesome and even better than we had hoped for. Retailers, who have already given us significant support for Rock Crawler, will be thrilled with the shipped product.”

Berman continued, “In addition to an outstanding product, we are looking forward to delivering our current fan-base as well as new customers the opportunity to enter-and-win several exciting prize packages from Maisto and other promotional partners during this holiday season via an online promotion. Additionally, we will be promoting Rock Crawler in the Toy Insider portion of the holiday edition of Women’s Day magazine ”